OVERVIEW

Over the last two years, new disruptive technologies have been introduced into the online marketing ecosystem that are enabling marketers to invest in reaching audiences in more targeted ways. NexTargeting Summit 2010 brought together marketing thought leaders for a lively day of thought-provoking presentations and discussions devoted to the practical applications and advantages of real-time audience targeting and the change it is driving in the digital ecosystem.

PRESENTATIONS

The Marketing Revolution - Building Customer Strategy as a Business Strategy
David Williams, Chairman & CEO, Merkle

In this presentation, David Williams, Chairman & CEO of Merkle, discussed how advancements in the use of technology, analytics and data, and the growth of digital media are enabling marketers to break new ground by redefining and elevating customer relationships. Further, Williams explained how the new approach, Integrated Customer Marketing™, is moving the marketing conversation to the C-suite and becoming a business strategy for world-class brands.

Google: Leading the Way - The Future of the Ad Exchange Model
Scott Spencer, Group Product Manager, Google

Outlining the three guiding principles of Google's approach to display advertising, Scott Spencer discussed how to simplify the system for buying and selling ads, deliver better and more measureable performance and democratize data to create an open and thriving ecosystem.

The New Marketer's Constitution
Bob Liodice, President and CEO, Association of National Advertisers

"Marketing Must Become Increasingly Targeted, Focused and Personal," states the ANA as the first of 10 key advertising principles for the next century set forth in its brand-new Marketer's Constitution. We couldn't agree more, so we asked Bob Liodice to elaborate on all 10 principles from the document, which the ANA drafted to mark its 100th anniversary this year.

Data at Scale: The New Core of the Marketing Plan

Moderator: Emily Riley, Principal Analyst, Forrester

As access to data gets faster, you can use more and more of it. And as you use more data, it should become less expensive. It’s the combination of scale and speed that the targeting industry has been waiting for. And its fruition is just around the corner.  We assembled a panel of industry leaders to a chart a course for the days ahead.

The Information Revolution, How Micro ideas have Macro Meaning
Steven Berlin Johnson, Noted Author and creator of Outside.in

Steven Berlin Johnson is the best-selling author on the intersection of science, technology and personal experience. He has been named one of the "fifty people who matter most on the Internet." Both a social critic and technologist, he has a fine track record for spotting emerging trends and explaining why they're relevant to both personal life and business. He is also the creator of three influential websites: the pioneering online magazine FEED, the Webby-Award-winning community site Plastic.com, and most recently the hyperlocal media site outside.in.

The Agency Perspective
Sarah Fay, Former CEO, Aegis Media

Fay, who started in the digital ranks before becoming CEO of ad agency giant Aegis North America, explained how new database technology is transforming the world of ad exchanges -- from mere platforms for buying and selling online impressions to top-notch platforms for behavioral targeting.

The Marketer's Perspective - Building Better Audiences
Mark Redetzke, Vice President, Ecommerce & Digital Marketing, Bluestem Brands, Inc.

We experienced first hand how Mark Redetzke designs and builds valuable audiences for Bluestem, and how audience segmentation is being reinvented with today's new technology and open data at scale.

Agency Demand Platforms Differentiate Themselves

Moderator: John Ebbert, Publisher, AdExchanger.com

Continuing on the big idea of building better audiences, this panel brought together the leaders who are shaping the new world order of agency capabilities centered on data-centric media management. The agency executives proved that they’re not, in fact, all alike as they discussed topics such as how audience targeting and RTB will ripple across the agency ecosystem and the resulting implications for finding value and scale in micro segments of consumers.

Wrap
John Nardone, Chairman and CEO, [x+1]

2010 Speakers

  • David Williams, Chairman & CEO, Merkle

  • Scott Spencer, Group Product Manager, Google

  • Bob Liodice, President, CEO, ANA

  • Sarah Fay, Former CEO, Aegis Media

  • Steven Berlin, Johnson Best-selling author

  • Emily Riley, Director of Research, Forrester

  • John Ebbert, Managing Editor, AdExchanger.com

DETAILS

THE [x+1] NEXTARGETING SUMMIT CONVENED
THURSDAY, MARCH 18, 2010 AT THE W HOTEL – MIDTOWN

W Hotel New York – Midtown - 541 Lexington Avenue New York, NY 10022 (212) 755-1200